Cellu.la wholesales and distributes small-pack-size and single-dose FMCG products within the constraints of the African environment. We aggregate and distribute product from a central warehouse offering clear benefits to both Manufacturers and Traders. We concentrate on small-pack-size or single-dose products which are affordable to low income households and also which encourages trial of new products. We have a sizeable and growing base of traders who collectively represent a sizeable market.
Our Brands
ShapShoot
ShapShoot buys wholesale cell phone pre-pay airtime and enables the Informal Trader to vend virtual airtime at face value.
OneRand
OneRand distributes branded small-pack-size and single-dose sachets which typically retail for ZAR 1.00 (One Rand). We offer Traders a wide product mix, prepacked and delivered.
SupaSpaza
SupaSpaza imports and distributes branded unit-sized FMCG and OTC healthcare products. This provides Manufactures with an easy platform to access the African market
If you have a product range suitable for inclusion in our sales and distribution network please contact us. We would love to hear from you!
Celula (Pty) Ltd | 101A Thesen House, 6 Long Street, Knysna, 6570, South Africa | Email: sales@cellu.la | Tel: +27-44-382-6502 | Fax: +27-86-630-5878